Wednesday, 30 March 2011

Poster : Conventions of a Teaser Poster




A Teaser Poster must always contain a few things, otherwise it will not appear so much as a teaser trailer, as a mess of images. Teaser trailers often have a textured or dark background, with an image in front. The reason for this is, unlike actual movie posters, they are made during production and their aim is to make something that gives away little, and so thus, they do not show a screenshot of a movie or something clear. For Example the poster below is for a movie called Exam, a low budget Mystery Thriller (thus perfect to use to help with my Poster) :

There are no actors shown in this poster.
Only a 'high concept' idea of a plot
It also chooses to highlight that it was on the 'Official Selection' for Edinburgh Film Festival

In fact, many teaser posters don't show actors, just mere symbols representing the characters or plot points. The Black Box itself is the central image of my poster, what it does is highlight the fact that the Black Box is a mysterious object. Below are a few posters that use objects to connote certain things

This poster for Conan (yet to be made) , for example contain a giant sword, which would suggest a great warrior or hero, in the same way that the Black Box would suggest mystery. However as well as this...

There are posters that lure you in with a brand, for example, this new up-to-date 'Batman' poster which shows the painted nails and tattoo associated with the character Harley Quinn, whilst my poster cannot quite do this, it can at least advertise using it's name. The name 'Black Box' and the image 'Black Box' are easy to associate.

Here are a list of conventions that I believe that my poster sticks to:

1)There is a general colour code throughout the poster, of greys, blacks and reds

2)Bold title in a colour that contrasts the background colour, and compliments the look of the poster, whilst standing out.

3) One dominating central image, either representing Mystery (in mine), Action, Conflict or Love

4) A particular font that re-occurs all over the poster. In my case 'Faith Collapsing'

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