Codes and Convention

Representation

Institutions

Between the Eyes : The company seems to be supportive of young british people whom they want to give a better chance in the media, Eran Creevy's previous work such as music videos and commercials

FilmLondon: The microwave scheme also tries to locate young visionary actors and directors in London, because they are looking for the next generation of British 'superstars'

Audience

The movie is aimed at a variety of people, i found out that the film was in fact cut due to use of a certain swear word, because the distributor thought it would be better if it stayed a 15 certificate. This means it is aimed at young people, to discourage them from using drugs as well as an 'art-house' audience who are interested in the concept of a movie being made at only £100,000. 

Genre

Action/Thriller/Life story/Comedy

Ideology

There is perhaps the message that drugs destroy community, but also a message that even intelligent people are not immune from the temptation of drug-dealing, which is a waste of talent