Evaluation - Who would be the audience for your media product?

Well, that is probably one of the reasons that we think the movie we have created is an appealing choice, is the fact it is accessible to a wide audience. The horror market has become one of the most successful and it is a genre that many of the greatest film-makers of all-time have tapped into; Hitchcock, Kubrick, Spielberg and Coppola, and many other great film-makers have used techniques from horror to make their films great. The horror film allows the film-maker to appeal to a main audience of 'thrill-seeking' under 30s and at the same time, show their talents for directing, the horror film is a film that allows the writer and director to truly be creative. I think as well as the younger audience who come to be scared, older audiences will come for the intriguing plot and what we hope to be an interesting film, as well as this, we intend to appeal to other audiences by having an emotionally complex '3-dimensional' heroine. Pre-release, we showed the opening scene to several people in order to determine whether our target audience would be enthralled by the film, the entire audience really enjoyed it.