Evaluation - How did you attract/address your audience?

Because of the use of an American actress, we’re hoping it will attract an American audience. This fits in with the traditional tarns-Atlantic audience of Working Title films. The actress is around late 20’s and she will appeal to people of a similar age. Because of the location and film, a large number of British people will be attracted to the film. So we aim to attract quite a large multicultural audience irrespective of gender or age within the boundaries of the film’s classification. The other characters will be of similar age, perhaps even older. This could also attract an older generation, interested in conflicts between people of their age.

Evaluation - Why an 18 Certificate

We chose to use the 18 certificate because in the eyes of horror movie fans, the higher certificate is likely to attract a larger core horror audience. The other reason it is a 18 is because the content of the movie is not suitable for people under the age of 18 and thus we have to comply with British censorship laws

Evaluation - Who would be the audience for your media product?

Well, that is probably one of the reasons that we think the movie we have created is an appealing choice, is the fact it is accessible to a wide audience. The horror market has become one of the most successful and it is a genre that many of the greatest film-makers of all-time have tapped into; Hitchcock, Kubrick, Spielberg and Coppola, and many other great film-makers have used techniques from horror to make their films great. The horror film allows the film-maker to appeal to a main audience of 'thrill-seeking' under 30s and at the same time, show their talents for directing, the horror film is a film that allows the writer and director to truly be creative. I think as well as the younger audience who come to be scared, older audiences will come for the intriguing plot and what we hope to be an interesting film, as well as this, we intend to appeal to other audiences by having an emotionally complex '3-dimensional' heroine. Pre-release, we showed the opening scene to several people in order to determine whether our target audience would be enthralled by the film, the entire audience really enjoyed it.

Evaluation - What kind of media institution might distribute your media product and why? + 2 other qs

Working Title.
We chose Working Title because the Company specialize in similar films to ours: A British film, financed by an Anglo-American company. Working Title has, in the past, made films that are transatlantic with British-American crew and casts, much like our film. Working Title also tend to provide money for more independent and low-budget features, again similar to the conceptual style that we are going for. A Working Title feature often also portrays the ideas of British culture to American viewers and our film is shot in London, the capital of England, with an American actress. We intend to make a thriller that has something that reflects Britain.

Evaluation - How does your media product represent particular social groups?

The social groups our media product represents are; single parents – There are some divorce letters on the side table, at the beginning of the film, (these would have been explained later in the film) and a great sense that she is alone. The middle class – The house or flat is very modern and big, there are some antiques, paintings, a good stereo system etc. A businesswomen – she is wearing smart clothes and her desk is very organised with books a printer and computer etc. Family’s – there are pictures of her and her family all over the house, some on a table, more on the fridge, the place is tidy but slightly cluttered with usual family household objects. She also represents an outsider, coming from a foreign country to England and not feeling entirely at home all the time, this also makes her more vulnerable. Used the stereotype of the single woman – isolated and in danger, typical in horror/thrillers.

Evaluation - Commentary

Ethnic Representation in Life on Mars.

In the extract, the different ethnicities are presented largely through sound and dialogue. The way in which the Irish is played very much in contrast to the English character of Gene Hunt. The obvious thing that signifies that the man is Irish is his accent and his Irish name. His dialogue conveys his discontent with the treatment of the Irish in England. The extract refers quite a lot to the problem of the IRA in the 70s and 80s, when Patrick says 'All our kind is good for is shovelling shit and making bombs and I'm tired of shovelling shit', I think that this is an effective way of showing that the Irish are persecuted and aren't going to take it any more. We get the impression that the English are inhospitable to foreigners who have come here to become successful, signified by the shout of 'where you going with that?' by Gene Hunt at a young Asian man moving in to his new house, this appears to be a reference to the replacement of the Irish as those who are persecuted and driven to fighting back in the 80s to the topical issues of young Muslim men nowadays.

In the next section we are provided with more insight into the White British ethnicity, as shown in the method that they drive the car onto the pavement, knocking over the bin, they are brash and loud, knocking over the bin. In the second scene they are loud and in the pub. The pub also has a Black Caribbean barman who represents the 4th ethnicity in this extract, he seems to represent the next part of the chain in the lives of immigrants in the UK, he appears to be content with a probably badly paid job, and despite the fact he is working for the White British people in his pub, he is not treated in the same way as the Irish or Asian people in the other section of the extract, it, in a way, shows the progress through stages for immigrants in the UK.

As well as this, the main character acted by John Simm, presents us with a view from Modern day that teaches us that these views are outdated and incorrect. What the extract in the end does is show us that the views held by Gene Hunt are quite ignorant and in a way it tells us that these views are responsible for terrorism and discontent of Immigrant Communities