Research and Planning : Idents

First of all I searched for independent idents that looked reasonably professional and attempted to notice trends in the industry, I noticed that essentially one of most recurring factors in idents is the stationary logo. Many independent film companies have stationary logos central to the screen, and the more high budget company has a full screen animation. So, to begin to work on making a low budget ident. Below are examples of independent logos that are prime examples.

As you can see, they often have a 'boxed' image with text below, the image is often quite simplistic and preferably quite bizarre and memorable , sometimes they are connected to the film, e.g. (A high-budget example) the color changes and additions to the Warner Bros. logo in the Matrix or Harry Potter an often film companies that make certain kinds of film have logos that relate to the genre of film i.e. a thriller will not be made by a company that is represented by a cartoon bunny.

My first ident is designed to look like an independent studio. It has a stationary image that is

meant to look like some sort of scientific cell, the name 'Green Bros.' is both a pun on the idea of the Warner Bros. name and is also an anagram of my name. The colour of the logo is

of course, green. The image is meant to look like a green cell, there is no real reason for this other than it looks good on screen and does not disrupt from the mood of the trailer, in fact I would say that it retains it's own dark qualities. However, it does contrast from the general colour scheme of the trailer which is mainly going to be slightly greyscale footage and reddish maroon titles.