Trailer Analysis : Oldboy Trailer

The Oldboy trailer is a good example of a trailer that trys to appeal to a foreign audience. As a whole I don't think that it is a great trailer, but the movie was a huge international success. The first shot of the trailer remains unexplained adding mystery to the film. Then a selling point quickly pops up, "Winner of Grand Prix Festival of Cannes 2004", for many foreign films, it is quite difficult to sell them without the authenticity added by an award at a festival. We are then given some text with a distinctive font and a patterned background. Does not just tell the plot, shows it on screen. There is also a selective use of well-framed shots that show us the character as well as his surroundings. The trailer then changes to show our character having suffered, then action and revenge constitutes a change in the music. The trailer very much concentrates on our character 오대수 and I think it is quite clear that we are meant to view him as frustrated and obsessive by his behaviour and appearance. As it gets nearer the ending of the trailer,whilst flashing quotes from reviews to reinforce that it is infact a great movie, we get more of the impression of a tragic ending with the shots of the woman crying and our main character being beaten up. In this way, the trailer presents us with an outline of a story. Then the title comes up in a distinctive style of title.