Trailer Analysis : Harry Brown

Does this trailer fit the usual conventions of a revenge thriller? if so how? (or if not then what is new?)

The trailer to Harry Brown is a very good example of a revenge thriller trailer. The trailer is clever in the way that it genuinely does make you want to watch the movie. The Trailer begins with the problem, violent youths on a council estate being watched by Michael Caine as Harry Brown. Yes, it sets up a victim, Harry's friend Leonard at the beginning of the trailer. As well as this it sets up the situation where the main character makes a decision that he must attempt to right, like when he fails to think properly about protecting his friend and then exacts his vengeance on the youths. However it diverts from the usual plot of a revenge movie in the way that the Police are, by the looks of it, not condemning Harry for his vigilanteism, most revenge films choose to view revenge as more

Which trailer conventions does this trailer use well?
(voice over? / dramatic sound? /is it structured into 3 parts? /does it establish the genre ? how? /what audience do you think it is aiming at? )

Most of the trailer is dominated by sound-bites and voiceover that really give us the structure of the narrative, Michael Caine's voice is very well known and so this gives us a sense of familiarity to him and as well as this, he manages to convince me that his vengeance is justified. The sound used, includes violent noises and the trailer itself ends on the sound of a gunshot, this prepares us for a violent, modern urban film. I would say that the trailer is structured into probably 2 or 3 sections, the first being his friend feeling threatened and being killed, then the impression on Harry and him pondering whether he can just let his friend's killer go un-punished, and the final section (by the look of it much longer than the first two) him exacting his revenge. I believe that this trailer knows it has a huge audience, Michael Caine personally draws a large audience as one of the most respected British film-actors, this will appeal to older fans who know Caine, the idea of rowdy youth as well would suggest an older viewpoint of young society. As well as this it could be seen as a film for a younger audience as it is filled with action and violence and has a soundtrack of young urban music and the British rapper, Plan B, is a co-star in the film.

3) What are three moments or images or edits that you think are particularly effective in this trailer?

The images of the youth rioting in this street from an above angle in the dark makes it seem really ominous, this shot encapsulated the fear that Leonard felt before he died, the second image that really makes an impact is Michael Caine crying due to the fact that primarily he is a good actor and we can see how much this means to the character, Caine is also famous for playing tough characters and thus it is a strange image to see. The other is the finishing image of the trailer, where he points the gun at the screen and says ''You failed to maintain your weapon, Son.' which is the image that we are meant to be left with, thinking that he is fixed on revenge and nothing is going to prevent.


4) look at the studio idents - (what can you learn about idents and their style from these?)

The Lionsgate is the text LIONSGATE in block capitals it is black on a background of clouds in a sepia sky of clouds. They are quite interesting

Trailer Analysis : Oldboy Trailer

The Oldboy trailer is a good example of a trailer that trys to appeal to a foreign audience. As a whole I don't think that it is a great trailer, but the movie was a huge international success. The first shot of the trailer remains unexplained adding mystery to the film. Then a selling point quickly pops up, "Winner of Grand Prix Festival of Cannes 2004", for many foreign films, it is quite difficult to sell them without the authenticity added by an award at a festival. We are then given some text with a distinctive font and a patterned background. Does not just tell the plot, shows it on screen. There is also a selective use of well-framed shots that show us the character as well as his surroundings. The trailer then changes to show our character having suffered, then action and revenge constitutes a change in the music. The trailer very much concentrates on our character 오대수 and I think it is quite clear that we are meant to view him as frustrated and obsessive by his behaviour and appearance. As it gets nearer the ending of the trailer,whilst flashing quotes from reviews to reinforce that it is infact a great movie, we get more of the impression of a tragic ending with the shots of the woman crying and our main character being beaten up. In this way, the trailer presents us with an outline of a story. Then the title comes up in a distinctive style of title.

Teaser Trailer Work : What is a Teaser Trailer?

What is a Teaser Trailer?

6 Months before Trailer, they are between 30-90secs .
They aim to tease the audience.
They show the name, the date, the stars.
Best bits of the film, good framing, ACTION, PLOT etc.

Dragon Tattoo

Closeup Image, the date comes second.
More graphics.
Characters, Text.
Faster pace, few soundbites, not much explanation.
Establishing single-shot characters.
Location.
Series of shots that seemed to link a crime.
Violence shown, the punch.

Played with Fire

US Version, the titles are very good
Uses visual effects, ripples the titles, multiple colours and capitalisation ‘they FRAMED HER for MURDER’ emphasis

Hornet Nest
Focus on a character.
A little shot between titles, and the music
Actor’s names
Only a bit of action, not actually needed…
Visual impression,