Analysis : Trailers : Winter's Bone

The Trailer

Camera
There are several establishing long shots showing nothing substantial on camera, this conveys that this is not a heavily populated area.
A majority of the shots shown are mid-shots showing conversation between characters.
Shots tend to be quite stationary at the start, movement increases later in the trailer, again highlighting the increase in intensity shown on screen.

Editing

The opening shots of the trailer fade to black and back from black to set the scene and at the same time. Then a lot of quicker transitions to convey the build up to a finale. It is clear that the film will have a large ‘reveal’ at the end and they show this in the trailer by cutting the shots quicker and quicker.

Sound - Non-diegetic

Build-up as if suggesting progression towards a finale
The singing man at the beginning is contrapuntal to what is shown on screen, the lack of backing music, similar to the typical use of singing minus backing instrumental in the horror genre to build tension.
The mood of the music changes from mellow to speedy and wild, highlighting the fact that what originally appears to be a simple mystery is far more complicated than expected.

Sound - Diegetic

The accents suggest the rurality of the area of America in which it is set.
‘You were warned and you didn’t listen’ suggests a strong conclusion
There is a clear link between each instance of speech shown in the trailer, each one highlights the fact that they don’t know where her father is, or maybe they do adding more and more to the mystery

Mise-en-scene

Grey sky, dull landscape
The yard with the dead dog and the charred furniture gives the sense of a lack of real community, alienation from real society.
There is realism in this world, we are made to believe in this community and the places in which they are taking place, there is nothing, at least in the trailer, to hint at the supernatural.
The titles fit with the filters and colours shown on screen, this allows a certain mood to be set, also assisted by the silent stationary text, which looks more sophisticated. Silent text is generally used in thrillers and dramas.