The main audience is roughly between 15 and 35. The niche audience will be people older than those ages who are interested in horror. The certificate for the film will be ‘15’ because of the violent content and fear, but younger audiences will also be interested to watch the film when it comes out on DVD, with parental consent.
I believe that this is aimed at a conventional thriller or horror audience, so the main audience will consist of young people going to the cinema/DVD shop to watch a film that will provide them with thrilling plot and scary scenes, thus we need to provide them these thrills. On the other hand, there is a niche audience of perhaps more ‘middle-aged’ people, as a whole there are a wide variation of people who go to watch a thriller, we intend to attract a larger audience by providing an intelligent, deep plot. This will appeal to a widest range of audience.
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